Introducing GUARD, the safest insect repellent in the Philippines!

Worried what your insect repellent can do to your skin? Now, there's Guard Insect Repellent with Picaridin - Tough on Bugs, Gentle on Skin.


As of Oct 11, 2010, dengue cases in the Philippines have reached to 98,934 patients, 135% higher than in the past year. With impending rains expected until the first quarter of 2011, DOH has already warned Filipinos against a potential 2nd wave of this dreaded disease.

Most people use insect repellent for safety and protection from mosquitoes, but few question the safety of the insect repellent itself. To ensure that they are protected, users need to choose the correct type of repellent and carefully follow label instructions during application. Insect repellent should be applied by adults or with adult supervision. They should be applied sparingly on skin, avoiding sensitive areas like eyes, mouths, open wounds, and on sunburned skin.

Insect repellents work by either masking human scent or by emitting a scent that insects avoid. In the Philippines, repellent comes in various formulas – DEET, citronella, and now, Picaridin.

DEET (N,N-diethyl-metatoluamide), the most commonly used insect repellent ingredient worldwide, has been proven to be effective in repelling insects through its unpleasant smell. In the local market, DEET is available in concentrations of 7.5% to 25%, with effectiveness ranging from 3 hours to 8 hours. Although highly effective against insects, DEET's strong odor and chemical content make it unappealing and harmful for frequent application, especially on children. Only 7.5% DEET concentration at the maximum can be applied on children 4 years and above. Moreover, for children, reapplication cannot go beyond three times a day. DEET-based repellents have to be washed off after use, as they can damage plastics, paints, and synthetic fabrics.

Because of the potential toxicity of DEET-based repellents, citronella sprays and patches have entered the market. The plant-based citronella repellents provide for shorter protection time than regular insect repellent, but claim to be safer than DEET-based repellents. However, some studies show that it is generally not advised to apply citronella directly on skin as it may irritate skin and cause dermatitis.

Consumer Care Products, Incorporated's (CCPI) newly launched Guard insect repellent contains the most premium ingredient among all insect repellent products, Picaridin. This ingredient is recommended by the World Health Organization as the ideal insect repellent, since it is least prone to irritate the skin.

What is Picaridin?

Picaridin, also known as KBR 3023 and Icaridin, is the safe alternative to DEET, safe enough for children 12 months and older. Unlike DEET, Picaridin doesn't have an off-putting smell and is very gentle on skin, so there's no need to wash it off between applications or after use.

Prior to CPPI's Guard insect repellent, Picaridin has only been used in first world markets – US, Europe, and Australia. It works as a shield around skin, making humans "invisible" to insects. Guard insect repellent with 10% Picaridin protects against mosquitoes, flies, ticks, and fleas for 4-6 hours. More than effectivity and gentleness, Guard also provides a unique non-sticky, non-greasy feel and a clean, powder-fresh scent.

Guard insect repellent is safe for use by the entire family. It comes in 4 easy-to-carry packs of 6 ml, 25 ml, 50 ml and 100 ml. Guard is currently available in supermarkets and drug stores nationwide.